Brad Keselowski has secured a major sponsorship with Modelo, a leading beer brand, for the upcoming Watkins Glen NASCAR race.
What happened?
The Mexican beer brand, which became the top-selling beer in the United States in 2023, will sponsor Keselowski's No. 6 car at Watkins Glen.
Modelo is owned by Constellation Brands in the United States, making this deal a significant partnership for Keselowski and RFK Racing.
Why it matters for Brad Keselowski
This sponsorship is a notable development for Keselowski, who has had a strong start to the NASCAR season, making himself a Chase contender.
Keselowski's experience at Watkins Glen, where he has years of racing history, could help him earn a better-than-expected finish.
What comes next?
The Watkins Glen race is expected to be a fun and exciting NASCAR weekend, with Keselowski's Modelo-sponsored car likely to be a fan favorite.
Keselowski's previous experience with beer sponsor Miller Lite, which he repped in the No. 2 car at Team Penske, could also play a role in his success with Modelo.
The NASCAR season has seen a significant turnaround for Keselowski, who was mired in the points last year but is now a strong contender.
As the season progresses, it will be interesting to see how Keselowski performs with Modelo's support, and whether he can secure a win at Watkins Glen.
Keselowski's chances of winning at The Glen are considered a long shot, but his experience and the new sponsorship could help him pull off an upset.
The partnership between Keselowski and Modelo is a positive development for NASCAR fans, who will be eager to see the outcome of the Watkins Glen race.